CLIENT CASE STUDY
Nanaimo Web Design Case Study: Solisa Tanning & Lashes
Introduction:
When Coastal Webmasters took over the existing Solisa Tanning & Lashes website from another developer, the goal wasn’t to start over. It was to build on the existing website, expand its capabilities and provide the dependable ongoing support a busy Nanaimo business needs.
Coastal Webmasters implemented WooCommerce functionality, developed a custom booking solution, optimized the website for mobile devices and search engines, and continues to provide hosting, maintenance and technical support.
Taking Over an Existing Website
Not every website project needs to begin from scratch. When Coastal Webmasters took over the existing Solisa Tanning & Lashes website, the business already had an established online presence. Our job was to understand the existing WordPress site, identify where improvements were needed, and build on what was already working.
Taking over a website from another developer requires careful attention to the site’s existing design, plugins, content and functionality. Rather than replacing everything unnecessarily, we focused on practical improvements that would make the website more useful to both Solisa and its customers.
This approach allowed us to expand the website’s capabilities while maintaining the familiar online presence of an established Nanaimo business.
Adding WooCommerce Functionality
One of the major improvements Coastal Webmasters made to the Solisa Tanning & Lashes website was the implementation of WooCommerce.
Adding ecommerce functionality gave Solisa a practical way to offer products and services online while keeping the shopping experience integrated with the existing WordPress website. Rather than sending customers to a disconnected third-party storefront, WooCommerce provides an online shopping experience that remains part of the Solisa website.
The WooCommerce setup was implemented around the needs of the business and integrated with the existing site, providing Solisa with greater flexibility to manage its online offerings as those needs evolve.
Custom Online Booking Functionality
For a service-based business like Solisa Tanning & Lashes, making it easy for customers to book online is an important part of the website experience.
Coastal Webmasters implemented custom booking functionality designed around Solisa’s specific requirements. The booking system gives customers a convenient way to schedule services online while keeping the process integrated with the website.
Rather than relying on a one-size-fits-all solution, the booking functionality was adapted to support the way the business operates. This is an example of how an existing WordPress website can be expanded with functionality tailored to the needs of a local business.
By bringing booking directly into the website experience, customers can move naturally from learning about Solisa’s services to taking the next step.
Mobile Optimization for a Better Customer Experience
For a local service business, many potential customers visit the website from a smartphone. Making sure the Solisa Tanning & Lashes website works well on smaller screens was therefore an important part of the project.
Coastal Webmasters optimized the existing website for mobile devices, focusing on readability, navigation and making important actions easy to access. Customers should be able to explore services, find information and move toward booking without struggling with a layout designed primarily for desktop computers.
Mobile optimization also means looking beyond how a website appears on a phone. Page structure, buttons, menus, images and interactive features all need to work together to create a smooth experience across different screen sizes.
The result is a more accessible and practical website experience for Solisa customers whether they visit from a desktop computer, tablet or smartphone.
Local SEO for a Nanaimo Business
A well-built website also needs to be visible when potential customers are searching for the services a business provides. As part of our ongoing work with Solisa Tanning & Lashes, Coastal Webmasters provides search engine optimization focused on strengthening the website’s visibility in relevant local searches.
Our SEO work includes improving on-page content, page titles and descriptions, website structure and other elements that help search engines understand the business, its services and its Nanaimo location.
Local SEO is an ongoing process rather than a one-time website setting. As services, competition and search behaviour change, the website can continue to be reviewed and improved to help Solisa maintain a strong online presence.
The objective is straightforward: help potential customers find useful information about Solisa when they’re actively searching for tanning, lashes and related services in Nanaimo.
Ongoing SEO Support
Website optimization doesn’t end when a page is published. Regular reviews and improvements help keep a website aligned with customers, competitors and changing search behaviour.
Hosting, Maintenance & Ongoing Website Support
A business website needs ongoing attention long after development work is complete. Coastal Webmasters continues to provide hosting, WordPress maintenance and technical support for the Solisa Tanning & Lashes website.
Regular maintenance helps keep WordPress, themes and plugins current while reducing the risk of compatibility problems, security issues and unexpected downtime. Backups and ongoing monitoring also provide an additional layer of protection for a website that customers rely on.
Just as importantly, Solisa has a local point of contact when website changes, troubleshooting or technical assistance are needed. Because Coastal Webmasters is already familiar with the website and its custom functionality, issues can be addressed without repeatedly bringing a new developer up to speed.
This ongoing relationship allows the website to continue evolving alongside the business rather than becoming outdated after its initial development.
Need Help With an Existing Website?
You don’t necessarily need to start over to get more from your website.
Coastal Webmasters works with Nanaimo businesses that need an existing WordPress website improved, expanded or taken over from another developer. Whether you need ecommerce functionality, custom features, mobile improvements, SEO, maintenance or dependable ongoing support, we’ll assess what you already have and recommend a practical way forward.
Looking for professional web design in Nanaimo? Let’s talk about what your website needs.